Connecting, and I mean really connecting with people doesn’t have to take a ton of time, when you are concentrated and strategic. Can you connect with everyone? Absolutely not! But, you CAN focus on a targeted group of people who are potential prospects, collaborators and partners. I call these people my Champions and Advocates!
Here is a short list of powerful ways YOU can connect with those people.
One other important item to note about this list – you won’t be able to use the same tactic with everyone. Sometimes a multi-media approach is the best one to have maximum impact!
Ways to grow your business relationships “Socially”.
1. Blog – Comment on their blog. As a blog writer myself, sometimes if feels as if we are writing to no one, right? Take a few moments to read their blog and write a thoughtful (even if that’s short) response.
2. Blog – Share their blog post. If their topic is relevant to your audience, sharing their blog post is a wonderful way to encourage and acknowledge your connection.
3. Blog – Offer to trade guest blog posts – if applicable. If you serve a similar target market, trading blog posts is a great way to serve each other’s audience AND grow your network. It’s a win/win.
4. Linkedin – Write them a recommendation. When giving someone a connection, make sure it’s a great combination of their work performance with a dash of their personality.
5. Linkedin – Give them meaningful endorsements. Don’t just rely on what I call “Linkedin Endorsement Whack-a-Mole) but visit their profile and give endorsements based on what their tops skills are.
6. Linkedin – Comment or share their status update. Linkedin, just like every other platform, can be a great relationship building tool. Add to the conversation.
7. Linkedin – Comment on their Pulse article. Similar to a blog post, Pulse articles are a great way for an author to grow reach and influence. Acknowledge their efforts by reading and commenting on their article.
8. Twitter – Retweet their content. If they content is relevant to your audience, share it!
9. Twitter – Reply to their tweet. Twitter can be a great way to start or continue a conversation. Add to it!
10.Twitter – Mention them on Follow Friday (#FF). If you participate in follow Friday, share about some of your great connections, but take it one step further – share about WHY your connections should also follow them.
11.Twitter – Add them to a list. Lists are a great way to listen to and connect with specific people on Twitter. I have lists created for “people I adore”, “eWomen Fabulousness” etc. When you add someone to a list, they receive a notification and it’s an additional way to leverage your relationships.
12.Facebook – Comment on their Facebook Business Page. When you engage on their Facebook Business page, it SHOULD keep their content on your news feed, which makes it easier to continue to engage.
13.Facebook – Share content from their Facebook Business Page. This is a simple way to introduce your Facebook community to the other amazing people you know.
14.Facebook – Invite 5 friends to like their Facebook Business Page. What a huge service you can do for your connections, to personally invite others to like their page.
15.Facebook – Share a friends Facebook Business Page on YOUR timeline. When you share their page, also tell a personal story or provide a recommendation for WHY your friends might like their page.
16.Facebook – Write a Testimonial on their Facebook Business Page.
17.Facebook – Share an article on their timeline. If you find an article, video or other digital content your connection might enjoy, share it to their page to let them know you were thinking about them.
18. Facebook Live! Really, if you haven’t done this, try it. It’s an amazing way to connect with your audience and create conversation and community.
20.Pinterest – Create a board, “Great Blogs”. If your connections have a blog you enjoy reading, include that blog on this board. Each pin can include a link and can directly connect to their blog post.
22.Write them an online review for their business. Do they use Yelp, Manta or another review platform? (You might have to ask them which site they prefer.)
23.Write them an Amazon Book Review (if applicable). When a book on Amazon has a certain number of book reviews, it means their book is more likely to come up in search. You writing a review for their book can be a huge boost!
You might notice that in all of these suggestions, nowhere do I discuss the like button, or using “favorites” on Twitter. Like never created or sustained a conversation. If you really want to have impact, take a moment to engage, to comment, to add to the relationship.
Stay tuned next week for part two – for the offline ideas!