Blankets For Cancer
Client Goals
Share their heartfelt story and the organization's "why" to inspire connection and trust
Develop a hopeful and compassionate brand identity that reflects their mission of healing and community support
Highlight the impactful work they’re doing—specifically, supporting socioeconomic needs of pediatric cancer patients and their families
Increase awareness within their community and beyond to attract volunteers, donors, and partners
Grow their social media presence to foster a supportive community and share stories of hope and resilience
What I Did
Crafted a compelling narrative that authentically shared their story, the reason behind their organization, and the journey of healing through loss
Designed a warm, hopeful visual identity with soft colors, comforting imagery, and uplifting graphics that evoke empathy and hope
Developed a content calendar emphasizing storytelling—sharing family stories, survivor and supporter testimonials, and updates on their projects
Created a series of impactful posts that highlighted the tangible support they provide, such as distributing blankets and other aid to families in need
Results
